Cleaver Dermatology and Aesthetics operates nine locations across North Georgia (Alpharetta, Canton, Cumming, Dahlonega, Dawsonville, Gainesville, Johns Creek, Lavonia, and Toccoa) and offers more than 72 services in-house, from medical dermatology and Mohs surgery to CoolSculpting and HydraFacial. The size of the practice is the brand's biggest asset and also the website's biggest challenge.

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The site leads with the line that captures why Cleaver matters in the market: everything you need for diagnosis and treatment is available in-house. From there, services split into two clear lanes, Medical and Aesthetic, so a patient with eczema and a patient considering Botox both land somewhere obvious within a click. Each location has its own page with hours, providers, and the services that location actually offers, so a search for "dermatologist Cumming GA" routes to a real, indexable URL rather than a generic landing page.

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The Webflow CMS holds providers, locations, services, and conditions as separate collections that link to each other, which is what lets a service page list every location that performs it and a provider page list every service that provider offers. SEO copy was written in-house with the practice's clinical team to keep medical accuracy intact while still reading like a person wrote it.