
Cleaver Dermatology and Aesthetics recommends specific product lines in the exam room, and this store puts that shelf online: EltaMD, ZO Skin Health, Revision, ISDIN, Nutrafol, Silagen, and Aramore, the medical-grade brands patients would otherwise pick up at the front desk.
The catalog is organized the way a patient actually thinks. Shop by brand, by product type (cleansers, serums, moisturizers, retinoids, sun care, supplements), or by concern, from brightening and fine lines to dry, red, or sensitive skin. A membership signup unlocks free shipping, and gift cards and curated packages round out the offer.
The build runs on Shopify under the practice's own domain, carrying the same blue and white identity as the main Cleaver site so the store feels like part of the practice rather than a bolt-on. A full-bleed video hero puts featured products up front, and the consent flow is configured around the practice's HIPAA guidelines to keep personal health information out of tracking.
